Users will soon have a updated setting that allows them to reduce the amount of AI-created media appearing in their feeds. This move comes as the company disclosed that it presently contains in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a full-scale rollout. This development coincides with a surge in content created by AI, spurred by emerging content generation software.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A considerable share of this material is classified as low-quality AI content, a label for inferior, factory-style content that is frequently illogical or dreamlike.
Based on user feedback that many people like content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to give people the ability to see more or less of that, depending on their own choices,” said a company executive.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its network tagged as made with AI. Overall, more than 100 mn videos are uploaded to the service each day, making clips made by AI a relatively small part of its total content library.
How to Adjust Settings
Viewers will be capable of reduce or increase the volume of AI content they see by opening the “manage topic” option in the application and picking AI-made media. Other topics that are already be modified under the setting cover current affairs, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines oblige content makers to identify convincing AI-made content, and it forbids dangerous deepfakes of celebrities or emergencies. Any believable artificial content that is unmarked can be removed under its terms of service.
Additionally, the platform will now attach an artificially created tag to content made using its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This measure is aimed to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a $2 million awareness program for specialists and groups to create informative material about responsible artificial intelligence. This initiative will benefit non-profit groups specializing in training programming and robotics.
Moderation Strategy
TikTok has defended its moderation strategy, following debate over intentions to make redundant numerous review team members in Britain. It is planning to eliminate 439 jobs in its user protection team in the UK capital, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official clarified that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most graphic content before it is viewed by humans. The platform announced a significant reduction in shocking and graphic content handled by human moderators over the past year due to the use of its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
